Alberta Mentoring Partnership

Logo Redesgn | Branding | Illustration | Document Design

The Alberta Mentoring Partnership (AMP) is co-led by the Government of Alberta (Children’s Services and Education) and Boys & Girls Club Big Brothers (BGCBigs) of Edmonton and Area. Created in 2008, the partnership now consists of 170+ schools, agencies and builder partners including government ministries, government-funded organizations, Immigrant and Indigenous serving agencies, community youth serving agencies, schools and school authorities, faith organizations and service clubs. 

AMP requested a secondary logo redesign of their existing logo that recognized the unique heritage, diverse cultures and outstanding contributions of Alberta’s First Nations, Métis, & Inuit peoples with their commitment to Indigenous mentorship. They wanted a symbol that built off the existing symbol in order to retain brand recognition. We worked closely with AMP’s Indigenous engagement lead on the design of the symbol, and even took inspiration from her traditional beading designs.

LOGO DESIGN - INSPIRATION | RATIONALE

Logo colour variations